Reading Time: 5 minutesWhat exactly is a Mobile Friendly Website?
A mobile friendly website is one that is easily viewed from a mobile device, straight forward, right? In today’s fast past environment, there are a number of reasons, why this may be beneficial for your business.
Keep in mind, smartphones and tablets are relatively new to the scene, In the past you only had the option of viewing a website on a desktop or laptop computer. Now there are so many other options to get online, being mobile friendly may just be the beginning.
In the beginning of the mobile migration, designers were forced to create two sites, one for the desktop/laptop. Not only was this time consuming, it was expensive as well.
Now we have the power of “responsive design”. With this method only one website need be built. Websites automatically adapt from desktop to mobile device, almost seamlessly.
Not sure if your website is mobile ready? By the end of this article you’ll see how valuable that can be and I’ll show how easy it is to mobilize you site.
Benefits of a Mobile Friendly Website
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Search engines like mobile sites.
In 2015 it was confirmed by Google that more searches were happening on smart phones than desktops/ laptops.
Later that year, Google applied an update to their search results which gave a preference to a website if it was mobile friendly.
This update was titled “Mobilegeddon, a major change in the way sites were ranked. Google openly announced that if your website was not mobile friendly it would directly affect the way your sites rank in search engines.
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There are more smart phone users now than ever
This is the age of the mobile device. Anything that does have to option of mobility is usually left behind.
According to research done by The Pew Research Center, Adults owning smartphones have increase by 33% between 2011 and 2015.
After seeing these numbers, if your website is not mobile friendly, you starting at a tremendous disadvantage.
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Better visitor experience.
Your Mobile friendly site is sized for optimum visibility. Customers can clearly see your site’s content.
No more “pinching” the screen to get it large enough to be able to be easily read or swiping the screen up/down and side to side to be able to read the website.
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Longer visits.
Bounce Rate is simply the percentage of your visitors that come to your website and then “bounce” right off.
If they bounce off without clicking through your site or staying on the page for a while, it increases your “Bounce Rate”.
Mobile friendly sites let your business go along for the ride. So there is less reason to leave.
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Closer and cleaner display.
Mobile friendly sites help to keep your images, Logos etc. , large and visually pleasing to the eye.
Closer, clearer images will help give the visitor a better experience.
The Text is also optimized for the mobile device, making you text more legible, allowing you to get your point across much clearer.
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Gives your business a competitive advantage
If you don’t have a mobile website in today’s market you are at a competitive disadvantage before you even start. The doors that would be open, simply by having a mobile friendly site are too valuable to overlook.
The convenience a mobile friendly site provides for your clients could be the key influence in the growth of your business over the competition.
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Shorter load times.
A mobile friendly website is designed for speed. The images are optimized to minimize load time.
Search engines will promote a fast loading website more so than the slower ones. Googles, for examples, prides itself on providing the best search results to its customers query.
They know that bounce rate increases dramatically on slow loading websites, so they have made adjustments in the results to account for this factor.
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Tangible connection.
On Smartphones and Tablets, the user can click on a phone number or email right on the screen and there you are.
This option makes your business more accessible to clients which definitely will affect you closing rate.
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Localization (Smartphone used with GPS)
One of the most frequent search filters in Google is “NEAR ME”. Many people will search for a “restaurant near me” or “beautician near me” or other near me type of searches.
Your smart phone goes where you go. Customers now have the ability to find you simply by conducting a ” NEAR ME” SEARCH.
This will also help you to be super competitive and clients now will have an easy way to reach you.
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Compatible across all platforms.
One alternative to a mobile responsive website is to have an app that performs a similar function. This can be a very time consuming and expensive task to undertake . Once created, the next challenge is to make sure that the app works across all platforms. Without approval, no green light.
Why not just have a great website that’s compatible on all of the device platforms to promote your business!
The Mind of Today’s Mobile user.
A mobile device user wants to take their interest with them on the go. Constant movement is the name of the game.
A growing number of individuals today, have the top of the line smartphone, but no laptop or desktop. This is evidence of transition that is taking place.
With a mobile friendly site, they are able to visit the site, and enjoy the experience immediately after seeing the ad.
Need your existing site optimised? or do you need a website built that is eye catching and mobile friendly. Kontent Marketing Group can definitely help with that.
