Reading Time: 3 minutesIn 2017 Google is continuing to clamp down on the usual website ranking techniques and social signals. Now there is a natural shift to signals as well as other ranking variables that will address the user engagement of your SEO campaigns. Organic search marketing has been the cornerstone of SEO practices. Changing this landscape has led to important changes in the optimization approach with aspects related to social media engagement, instead of focusing on just the link building aspect of website owners. Nowadays so-called SEO experts and web marketing gurus are singing the same song and we now hear the importance of relevant quality content marketing efforts and social network marketing. This change has been going on for years and it is important that we realize the main phases of this big update in order to take advantage of the true value and necessity of social media sites just as much as the overall use of community media and SEO. 
Kontent Marketing Group main role of generating traffic are now considered one of the most important pillars of our campaign to improve the rank of your website ensuring long term success of your internet marketing efforts. We must also note that individuals who surf the Web is more than likely to have a large presence on several social media sites. Example:
- Snapchat
- Google+
- YouTube
- and more
It is really not hard to see that most internet-based marketing will have to take into account current trends and new developments in community media websites. A strong presence on community media sites will raise the number of relevant and related high-value social signals to your website. This is achieved because the popularity of social networking sites, community marketing or social media marketing is now an indispensable variable of the overall SEO effort of companies and professionals worldwide.
Where do we start sowing the seeds of your social media program? We have to start with the most popular community networking sites, and the ones that easily come to mind includes Google+, Facebook, Twitter and YouTube. Twitter (as listed above) – It’s a very popular engagement platform for individuals advertisers even politicians. This service is a perfect social community media tool for those who need to initiate real-time engagements with their target audience.
Facebook – With over 1 billion followers, is undoubtedly a favorite “engagement playground” of website owners and potential clients. Google+ – mainly because of its massive social signal and link authority, companies will enjoy a lot of google search ranking capabilities in developing a dedicated link to their customers and potential clients. YouTube – which is owned by Google allows most website owners to use well-executed and quality video material as an effective exposure and marketing tool. With the right title and content, your video upload can have a viral impact for your website and company brand. Kontent Marketing Group can help develop a strategic marketing plan for your business that can influence a significant increase in engagement and traffic to your website. We will also service Other important social community websites that you have to consider in your website marketing effort including
- Tumblr
- Digg
- StumbleUpon
Contact us today for more info and learn how our services can use these platforms to help increase your company brand exposure using signals that google and other search engines approve and recognize.
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