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There is great power in having a professional logo design. The logo is the face of your company, the fist connection to your brand identity. You heard the expression, “you never get a second chance to make a fist impression”? Your business logo is what helps make that impressive first impression.
Here are 6 benefits of investing in a professionally designed cooperate logo.
1. A Professional logo gives a great first impression
Customers take less than a second to decide on a business they want to work with. Usually, your logo and company name are the first things about your business they encounter.
So often a professionally designed logo is enough to land a potential customer. Extensive research is required for each Logo design.
Projecting the right image of your company is very important. The color, font even suggestive imagery, all must be carefully selected.
First impressions are very important in the world of business. A professional logo design you can make your first impression count.
2. Designed with a concept and strategy of a professional
When designing a professional logo, before you even start designing, a full understanding the business must me had first.
A designer must have a firm grasp on:
- your target market
- your corporate culture
- and the image you want to portray to your customers.
If you choose a designer with an impressive portfolio to design your logo, you can rely on their wealth of experience and business savvy. A professional logo designed by an experienced designer is a sure-fire way to launch the success of your own brand.
3. A good logo makes it easier to build your brand identity
A professionally designed logo is essential for building brand identity. Often, it becomes an iconic pictorial representation of the brand: the aspect of a business which people can identify the most easily.
Once you have the right name and a professional logo design, you can move onto creating branded literature, a cohesive web presence, and even your own corporate graphic guidelines.
Get the logo right, and it ties everything together, so success with all the other aspects of your business’s branding will come more easily.
4.Your logo will help you to project a professional image
Professional logo designs are the product trained designers and creative thinkers. These designers excel at taking a concept and turning it into a visual form. The result is that your logo is guaranteed to look professional. There are many styles of logos and designers can recommend what is best to help you achieve your business goals.
If you’re not a designer but you’ve played around with photo alteration or graphic design software in the past, you’ll know that it isn’t as easy as it looks to create smart, professional designs. These companies use specialized software which can transform a logo in just a few clicks. The same task might take an amateur a few hours, so they are fully set up for the job at hand.
If your logo has been designed effectively, it will reflect your key colors, corporate fonts and your overall brand style in one simple snapshot, so that you can use it anywhere and everywhere that your marketing team can think of.
5. You can use your professional logo to market your brand across all media
As your business grows, you will probably want to market your brand across various forms of media. This could include everything from printed material to online content, from trade shows and exhibitions to free gifts and corporate giveaways.
As you progress, you’ll find that many creative agencies and printing companies are very strict in the file types which they can use. You’ll be asked for .eps, .png, .psd, .indd and .ai files (to list just a few) however the color requirements are usually very specific. You may even require different sizes or layouts of your logo. You may even need a responsive logo design.
Some businesses create new or slightly different versions of their logo each time they need it. This just comes across as amateurish. With a professional logo, you will have one iconic image, with tailored variations, which you can use to promote your brand on virtually any surface. You will have a go-to design in the correct format and a high resolution for use across many different media.
6. You will see a return on your investment
Hiring a professional logo designer might seem like an unnecessary expense , especially if you are at the start-up stages of a business. It’s actually a worthwhile, long-term investment.
As your brand reputation grows, customers will begin to trust you as well as the products or services you offer.
A well-designed logo gives your brand credibility. If your logo represents your business effectively, you will attract the clients you aimed to target.
If your logo looks unprofessional, tacky or homemade, you may end up turning away potential customers before even knowing that you’ve lost them. As we’ve already discovered, first impressions count, so a professional logo design will encourage customers to trust you to deliver what they’re expecting.
Brand loyalty is one of the most sought-after things within business, so once you’ve convinced your customers to trust you, you will have overcome the biggest hurdle. Of course, happy customers are likely to refer their friends and family, so if your well-designed logo represents trust, security and support, you will likely see an upturn in both new and returning customers.
For a free consultation and quote on you new professionally designed logo click here.
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