Reading Time: 3 minutes
Today, everything in business is digital — sending mails, signing contracts, attending meetings, even networking. The business card is one thing that today’s digital world will not fully replace anytime soon.
Here are five reasons why the old school business card is still important in today’s business arena — and why you should always have a pocket full of them.
1. They are the most effective direct marketing tools.
Face to face engagement is always best
Email marketing, search engine optimization and paid media are all effective ways of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.
You can encounter a potential lead or contact at any time — trade-shows, industry conferences, happy hour, airport lounges — and arming yourself with business cards “at all times” will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared and ready to make that strong first impression.
2. A business card is the first impression of your brand.
Business Cards by Kontent Marketing Group
When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
When I make a connection via my business card, I never want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.
My goal is to make a memorable first impression. I have never once had a conversation end after handing over my business card. A unique, eye catching business card will fuel the conversation even further, helping you to make that lasting first impression.
3. Swapping contact information digitally is impersonal.
Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
4. Business cards show you are prepared.
Thumbs up to Business Cards
Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.
5. Creative business cards get shared — continuing to market for you.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.
To get notified on discounts and specials towards your new eye catching business card design.
